Opening a private practice can be intimidating, especially if business wasn’t part of your training. Many therapists assume they would be terrible at the business side of things: we tend to be introverted, modest geeks (let’s own it) who love what we do but hate being salesy. But if you do good work with your patients and your community, you can build a successful private practice in a way that is fully authentic.

I offer one-on-one and group consulting and support for therapists building private practices. I specialize in working with people new to private practice and those transitioning into private pay. Some of the consulting services I offer include:


You can read blogs and listen to podcasts all day long about how to market a private practice. But unless you have a really clear sense of your personal and professional goals, it’s going to be hard to market your work in a way that feels authentic and valuable. I offer assignments that will hold you accountable as you narrow the focus of your practice without pigeonholing you into something unsustainable. I also offer a choose-your-own-adventure menu of different ways to market your practice so you can pursue only the methods that feel right for you.


If you’re one of the lucky few who actually enjoy schmoozing, more power to you. For everyone else, I think we can all agree that schmoozing is the actual worst. Although it might seem counterintuitive, professional listeners can make excellent, non-salesy networkers: no schmoozing necessary! I offer a customizable plan to do more than just get your name out there: one that connects you in meaningful ways to the people you care most about working with. We’ll start with basic scripts and practice networking in non-intimidating ways, and then expand your professional circle with confidence and authenticity.

Money Matters

Thinking about charging a fee for your services can make some therapists break out in hives. It doesn’t need to be like that! I offer a two-pronged approach to choosing a fee: one that aligns with your personal values, while also acknowledging the reality of the current market. We can work through the feelings of guilt, shame, or resentment that may come up with setting or altering a fee so that you can build a practice that is sustainable for you and accessible to the people you want to serve.

Business Structure

There are a million ways to structure a private practice, but the type that is most sustainable is the one that aligns with your personal values and relational strengths. We can talk through whether a group practice, partnership, or solo practitioner structure (and all the subcategories within each of those) would be best for you as a therapist and as a businessperson. Although I’m very much not a lawyer, we can also talk through some decisions related to LLCs, PLLCs, S-Corps, and other acronyms that might sound scary.

Web Content

I have so much fun writing this website, and I think it gives prospective clients a glimpse into my personality and style of work. Writing isn’t everyone’s cup of tea, however. If you struggle writing your website, Psychology Today profile, or other advertising content, I’d be happy to help. I can either edit your existing writing or start from scratch. This service is only offered for one-on-one, not group, consulting clients.

You should know that my consulting work is different from therapy: I don’t diagnose or treat mental health disorders in consulting clients. However, feelings come up when building a private practice, and I can support you through them so that emotional barriers don’t impact your business development.